In 2023, Moore celebrated it's 30th Anniversary by announcing the addition of seven new partners.
I calculated analytics from Moore's Facebook and Instagram by calculating the engagement rate
[(# of likes and comments / # of followers) X 100]
Facebook
Impressions: 3,120
Engagements: 1,163
Engagement rate: 37%
Instagram
Impressions: 349
Engagement: 84
Engagement rate: 24%
The clients I created digital content and media lists for:
To increase social media engagement, I created a six-month marketing strategy for the company.
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I built out a press contact list with 100+ contacts.
Use the scroll bar to view the embedded presentation
Using company photos, I designed numerous Instagram story posts to promote summer sales.
Below are a few graphics I created.
Grow Your Vision
During this internship, I had the opportunity to work alongside two other interns. I served as Project Manager for our group project, "Royal Men" which was a campaign we created for a men's magazine.
As Project Manager, my responsibilities included:
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Planning the project
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Creating deadlines to ensure the project is completed on time
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Managing the interns
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Reporting updates to the magazine's Editor-in-Chief
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In October, I researched Hispanic figures who have made an impact on society to highlight for Hispanic Heritage Month.
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I designed weekly Instagram posts
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Tools Used
Canva Pro
Meltwater
GAIN
iMovie
Microsoft Excel
HARO
InShot
Traackr
Facebook Business Manager
